Marketing consists of strategic and tatical functions and the activities can be quite different for different industries. Semiconductor companies use distribution channels to target smal OEM and target large OEMs directly. Consumer companies use their website, eCommerce, Social media channels, TV and radio advertising to target consumers.

Some of our activities include:

Tatical Marketing

Consumer Market

  • Developed Package Graphic Design
  • Developed Launch Collateral
  • Developed Sales Presentation and Training Collateral
  • Developed content for Adverstising on Facebook and Google.
  • Updated marketing content on company and ecommerce websites.
  • Created Product Demo Videos
  • Planed tradeshow activities.

Semiconductor Market

  • Developed Product Data sheets.
  • Developed Product Launch Strategy
  • Developed Sales Presentation and Traninig Collateral
  • Developed Product Demo Videos
  • Planed tradeshow activities.
  • Lead world-wide sales effort to get design wins with large consumer OEMs.

Strategic Marketing

Consumer Market

  • Developed Business plan for USB Solar Battery Charger Product
  • Developed product pricing for online and retail sales channels.
  • Developed online ecommerce sales channels on Amazon and eBay.
  • Developed Social Media advertising strategy on Facebook, Google and with Bloggers.
  • Defined Value Propostition for Sales Collateral.

Semiconductor Market

  • Developed various Business Plans for semiconductor products.
  • Product knowledge in image sensors, motion sensors, temp sensors, humidity sensors. transceivers, A/D and D/A converters and Power semiconductors.
  • Market knowledge in mobile phones, digital still and video cameras, home security, home automation and perimeter security.